If you’re growing a business, chances are you will want to expand your reach and increase your brand image through photo and video content. Video content has gained popularity and is the number one content form consumed by the public.
The term video production can be daunting because it sounds complicated and expensive. This isn’t the case. When you plan your video production, you can control what happens and how it happens.
Following a video production planning guide has many benefits for first-time productions, allowing you to make the most of the process.
Helps in Budgeting
Video projects need to be budgeted efficiently, and this can only be done when you plan elements of the product properly. Planning the timeline, the number of actors, location rentals, and editing will avoid extra costs which can haunt you later.
Allocating funds according to the needs in each phase of video production is an intelligent way to go about any project.
Deadlines are important even if you are setting them for yourself and your business. Following the three production phases and planning the different elements of video production can help.
You must set deadlines for planning the video script, scouting the locations, shooting the video, and editing it.
To have a successful project, you need to assign roles to your team members. This is also part of the planning stage. Ensure everyone plays an active role in the production process to make the final output based on team effort.
There are even smaller elements such as hair, food, makeup, etc. All these things need to be managed and followed through for the entire production.
Plan who you will assign to what role based on their skills and abilities to carry out tasks. Choose people who are team players because you don’t want anything to hamper the production process.
The purpose of a video is to communicate a specific message to your target audience; therefore, it has to be consistent. Make a plan in terms of how you want to convey this message, the props you need, or any elements you may require.
While shooting, even the smallest of details can make a big impact on the final output. Get your furniture, props, location, lighting, etc., done well so that the video looks like professionals and not amateurs made it.
Avoid Legal Issues
While your video production will be in-house, you will be responsible for the people and items during the shoot and all the legal aspects involved. For example, you must plan and make sure the agreements are up to date and assigned by the concerned authorities for renting a location. Otherwise, you’ll end up with issues on the day of the shooting.
Also, if you hire actors, you’ll need to make them sign NDA’s so that they don’t leak out your video to the public and ensure their safety and health during the shoot.
While using this video production planning guide, there will be many questions to help you plan your production better. Such as which formats of the video will you need to make it public, do you need special effects software for editing, or do you need other special requirements.