When it comes to marketing yourself online, there are plenty of avenues that you can go down. While paid advertisement is a popular option, it doesn’t quite compare to the benefits of organic traffic.
This is when people come to your site because they find you naturally through search engines like Google or Bing. While it might have cost you money to get yourself in their line of sight, the process of them coming to you is entirely organic.
If this isn’t something you’re currently utilizing in your business, that needs to change immediately for these three excellent reasons.
More Opportunities For Sales
Every time someone visits your site, you want to convert their lead into a sale. Obviously, this won’t happen 100% of the time, but the stronger your conversion rate, the better it is for your business.
The problem with paid traffic is that not every visitor you get to your website is real. They can sometimes come in the form of automated software which you’ll never be able to get a sale out of. So, for that reason, organic traffic is more beneficial because every visitor has the potential for conversion.
It’s also important to remember that organic searches count for over half of all internet traffic. Not only that, but people are also far more likely to click on the organic links that appear during a search result, rather than the paid advertisements.
Relatively Cost-Effective
Obviously, the clue is in the name with paid traffic – you have to pay to make it happen. With organic traffic, that’s not so much the case because you can implement relevant keywords and optimize images without paying a dime. This makes the latter tactic far more cost-effective.
If you are going to spend money with organic traffic, it should be on the SEO experts who can tailor your content to perform better in search engines. Astoundz is the best place to go to if you need an SEO company in Houston, TX.
With over 40 years of combined experience, it’s no wonder that they’re the best-ranked SEO company Houston has to offer. Their proven techniques in areas like reputation management and Google My Business will guarantee you a spot on the first page of major search engine results within 90 days.
No Sudden Drop In Ranking
If you essentially pay to get your site highly ranked, you’re always just one wrong step away from a sharp decline. It’s very easy to lose all that paid traffic, especially without consistent advertisement, and so your spot in the search engines will vanish.
Compare that to organic traffic, which is like the tortoise in this race. The climb to the top might be a slow and steady one, taking as much as six months to start seeing results. However, it also has a better chance of succeeding in the long run.
If you build up dedicated followers through organic means, they’re not likely to suddenly disappear on you. Provided the quality of your site remains high, they’ll keep boosting your ranking day after day.
While paid traffic definitely has its benefits, it’s always better to focus your efforts on organic means. That way, you can trust that your popularity is built on more stable ground and won’t potentially vanish in an instant.
