The success and visibility of your website depend on the relevance and quality of your web content. The ads you display on your site form part of your web content. Whether these advertisements are affiliate ads that allow you to generate money or other ads, it’s vital to ensure that they add to the user experience.
Tools like Ad Refresh allow you to generate more revenue and ensure that users don’t view repetitive ads while on your website. The correct implementation of this feature will help you display more ads per session.
What Is Ad Refresh?
Ad Refresh is essentially a feature that refreshes the ads on your website while your prospective customers visit your webpage. The feature works based on a series of preset triggers. The feature improves the quality of digital publishing.
You can increase your advertisement revenues and ensure that page visitors remain engaged. Customers may lose interest if they see the same advertisements throughout the session. Additionally, the feature also helps you increase your revenues per session. Experts assert that ad refreshing is one of the easiest ways to improve your web revenue.
Why Use This Feature
There are several benefits to refreshing your ads regularly using Ad Refresh. Besides enhancing user experience and improving your revenue earning potential, the feature also allows you to connect with more publishers.
Compatible with Google and Other Exchanges
Ad refreshing is acceptable by Google and other exchanges. The triggers may be user triggers, time triggers, and event triggers. The feature monitors user behaviour, events you initiate, and the time a user stays on your page. You can choose the triggers for ad refreshment.
User triggers primarily involve the navigation behaviour of the user. The feature may refresh your ads if the user clicks on a CTA or filters search results.
Does Not Impact the CPM
Ad refreshing does not hurt your CPM or Cost per 1000 Impressions. Since the refresh occurs based on preset triggers, advertisers will keep supplying ads for you to display. You may consider monitoring your engagement rate or RPS to check if CPM or revenues are impacted. Publishers also believe that the use of this feature has a positive impact on the viewability of their websites.
Improves Customer Engagement Levels
Ad refreshing is a responsive feature. The user’s interest levels and engagement rate will increase when you display new, creative ads on your web page. The user gains exposure to new ads instead of viewing the same static ads throughout the session. Therefore, you may potentially generate more pay-per-click revenues using this feature.
Simple to Implement and Manage
The feature is simple to implement and hassle-free. You also gain access to quality tracking features. You may monitor your ad revenues to know if they are rising. Ad refreshing is easy to set up and manage. You can do this by entering your basic business details, setting triggers, and providing a declaration.
Final Thought
Ad refreshing could potentially boost your business revenues. You may consider running an A/B test to check if the feature is effective for your website. The most significant benefit of ad refreshing is that it adheres to policies of ad exchanges.
