Providing your users with an engaging source of content holds immense importance. Often it is the most significant attraction for customers. There’s a wide range of content available these days. However, out of those, video-based content is on the rise, as people find it easier to visualize and listen. Hence, marketers are also keen to utilize video marketing. However, making the video isn’t enough; an essential aspect of it is the transcription, which is translating video to text. It may seem to be a waste of time, as your video is providing all the information. However, you should know that it plays a significant role in marketing. You might be wasting time and effort on creating videos that lack a transcription. If this isn’t convincing enough, here are a few ways that prove the critical role of video transcriptions in supercharging your marketing campaign.
ALLOWS YOU TO USE SEO
You can easily optimize text-based content for search engines as they can index it. However, search engines can’t crawl your videos as they do to text-based content. At the same time, videos need to have SEO; otherwise, no one will watch them. In such a situation, video transcriptions come in handy, as it allows you to implement SEO. A search engine can then crawl everything said in the video, including keywords that will make your video rank higher. However, transcriptions can often take a lot of time and effort, especially for long videos. It would help if you made transcription more efficient and fast to avoid wasting time instead of completely ignoring the task. Fast typing speeds won’t be enough for this purpose. You will best increase your transcription speed by learning a few efficient methods.
As a result of fast transcription combined with SEO, your video reaches the first SERP. It will also gain many link building opportunities. You can link credible websites in your video transcription, which will increase the chance of getting high-quality backlinks. So, make sure to transcribe your video to maximize its potential.
ESSENTIAL FOR VOICE SEARCH OPTIMIZATION
Over 3.25 billion people are using voice search alongside text search to surf through the internet, and it’s very likely they try to find videos through it as well. So, to truly harness your video’s full potential, it wouldn’t be a smart idea to overlook voice search optimization. However, a video that lacks a transcription will not be able to be optimized for voice search. So, it’s essential to transcribe; otherwise, you would be wasting the opportunity to attract billions of people. Similar to search engine optimization, transcriptions make your video indexable for voice search. More importantly, you will also gain a competitive advantage over video marketers that haven’t transcribed their videos.
DRIVES MORE TRAFFIC
Transcriptions can enable video to optimize for search engines, including voice search, videos start to receive more traffic. All the SEO strategies incorporated in the video transcriptions will help your videos rank higher and gain more popularity. In contrast, without transcriptions, your videos wouldn’t reach any viewers in the first place due to low ranks. An increased amount of traffic is perhaps the essential goal of a video for any marketer. Moreover, you will also target a specific audience that is most interested in your content. Most importantly, your video will gain traffic, but your whole online business will receive more popularity.
ENHANCES VIEWER ENGAGEMENT
Attracting viewers isn’t enough, as retention holds equal importance. It’s no use attracting many people towards your videos when you’re going to drive them away afterward. Video transcription can help to tackle the issue of retaining viewers by increasing viewer engagement. One way it does this is by enhances the user experience. When viewers receive a good user experience, they are bound to listen and view more of your videos. For example, if your videos are informative, students may find the transcription helpful as a study guide.
Moreover, transcriptions increase the accessibility of your content for disabled people, such as people who are deaf. Around 466 million people worldwide suffer from hearing loss, according to the WHO. Another advantage of making the video more accessible is an increased reach, which will help your video gain further popularity. Furthermore, many who can’t properly understand your video’s language will find it easier to understand the video through the transcription. It’s the perfect win-win opportunity, as you help people while also gaining viewers.
As a result of increased viewer engagement, you will gain further benefits. Perhaps the most significant benefit is a lower bounce rate for your website. As more people will stay to watch your videos, the bounce rates are bound to fall. It will improve the health of your website, consequently helping your marketing campaign.
HELPS WITH CONTENT CREATION
Videos often contain a lot of information about many topics that you can repurpose to create more content. It’s a smart way to maximize your videos’ utilization while also putting your efforts to good use. By transcribing your videos, you can view the whole video in text form and take ideas to create blog posts or similar content. You often won’t even have to change the wording. The transcription already has a good structure for a blog post, which is especially common in longer videos.
Moreover, you can also quote your videos in other text-based content. Doing so will provide information to the reader and increase the chances of people watching your video. You can also turn the transcription into infographics. Overall transcriptions allow you to create new and engaging content by putting in minimum effort. The more content you make, the better your marketing campaign will be.
CONCLUSION
Undoubtedly, videos are perhaps the most engaging form of content and have become essential for marketing due to their increasing popularity. However, if you don’t post them with the proper method, your efforts are of no use. So, make sure to post your videos the right way, along with their transcriptions, to maximize their potential and marketing power.
