According to experts, 2022 is expected to be the first time that eCommerce sales will reach a trillion dollars.
If you’ve been thinking about starting an eCommerce business or you want to reach new heights with your existing online business, now is the time to take advantage of the eCommerce industry.
But no matter how good your products are, you can’t maximize your eCommerce sales without the right eCommerce marketing. And one of the best ways to deploy effective marketing is to follow the top eCommerce marketing trends.
Ready to skyrocket your online business? Keep reading for the top marketing trends to follow right away so you can get ahead of your competition.
User-Generated Content
One of the top trends in the marketing industry right now is the rise in visual user-generated content (UGC).
This content can include photos and videos that your product users post on social media. You could use this information to create a highlight reel of your product. Just make sure to ask for permission to use each photo first.
Using UGC for your marketing strategy builds trust with potential customers because it shows real-life, non-sponsored examples of people using and enjoying your product.
Social Media Buy Buttons
Social media buy buttons are a form of innovative marketing where you add in a special “buy” button instead of posting a link for people to buy the product.
The “buy” button is easier to see and simplifies the purchase process for customers.
If you’re looking for an example of a social media buy button in action, check out Pinterest’s “buyable” Pins. These let you buy the items in the Pin without leaving Pinterest.
Influencer Marketing
85% of millennials have bought a product after watching a video about it. When you send your product to an influencer in exchange for an honest review, you gain access to their followers, who see your product in action.
You can also add videos to your eCommerce website or create a YouTube channel so customers can get a better idea of how to use your products.
If you need help, you can hire an eCommerce marketing service to help you with creating videos about your product.
AI and Machine Learning
To maximize your marketing efforts, you want to automate the process as much as possible.
Some of the ways you can use AI in your eCommerce marketing include:
- Personalizing the shopping experience
- Recommending complementary products
- Keeping product recommendations relevant to the customer
AI can also help you predict buying trends and customer behaviors so you can better forecast future inventory needs.
Take Advantage of These eCommerce Marketing Trends Today
The best eCommerce company is one that takes advantage of trends before the competition does.
Try out these eCommerce marketing trends and see which of these techniques works best for your business. Make sure to give each marketing technique enough time to work, and keep track of your results for future marketing plans.
Enjoyed this article? Then be sure to check out the rest of our site for more eCommerce, website, and marketing tips!
