There’s no better way to convey a message than through visual presentation. If you present a clear and striking image, maybe coupled with a written message, people will notice it. More importantly, they will remember it. We may forget what was said or done after some time, but sights are firmly etched in our minds.
One of the most common ways of conveying visual messages is through signs. Signs are everywhere you turn: in traffic, on shop windows, on sidewalk boards, on vehicles. They all serve a different purpose, and it’s hard to imagine life without them. They inform and guide us daily. Imagine going on a 1000+ mile trip with no signs on the road. You might rely on GPS anyway, but that’s not always a given.
In this article, we’ll focus on the advantages of signage in business. By providing a suitable visual presentation on your premises, you can only improve your work. Click here to learn more.
Different Sign Types
Once upon a time, you would paint some text on a wooden board and call it a sign. While it certainly did the job, now you have more diverse and effective options to express your idea.
One commonly used type is the pylon sign. These are visuals placed on tall concrete or steel poles. Because of their size and high visibility, you can typically see them by the road, where drivers can see them from afar. A pylon sign can be an excellent idea for your business, especially if your premises are outside town. A well-made and impressive pylon sign can never go unnoticed.
Some business owners opt for illuminated signage. It’s easy to see the allure of lit signs; the light adds extra pizzazz to your visual and makes it more striking. Also, they’re necessary if your business is open at night. This is why all roadside motels use lit signage; without it, you’d hardly notice them at night.
Another popular type is the cabinet sign. It uses a simple rectangular case with lettering and colors; all kinds of companies use it. Most cabinet signs have lighting inside the case to emphasize the sign even more. Also, unlike other illuminated signs, they’re more evenly lit.
Other types include monument signs, channel letter signs, banners, etc. As long as the visual is perfectly clear and informative, the format is up to your taste. Visit https://businesspartnermagazine.com/5-reasons-signage-important-for-business/ for more.
What’s the Purpose?
Providing well-defined, attractive, and informative signs can improve your business no end. In a large facility with many employees, directions are everything. No client wants to waste time looking for services at the wrong places. This is known as directional signage, used to label parking spaces, information offices, restrooms, storage spaces, etc.
On the other hand, you have safety standard signs, whose name is pretty self-explanatory. These show safety locations and equipment in the event of a hazard. They might point to emergency exits, fire extinguishers, first aid kits, and so on. We don’t have to explain the importance of safety standard signs – they’re crucial in times of trouble.
The way you present your brand shapes the way customers see you. If you don’t pay enough attention to visuals, it’s hard to achieve the same effect, even if your work is impeccable. Using quality graphics, colors, and fonts will leave a lasting impression on your customers. It’s a subject that fascinates psychologists, and they’ve written quite a bit on the subject.
When you’re noticed, more customers will come to your door. As a result, your sales and overall revenue will increase. People are drawn to creative designs, and they’re often inclined to use the service if they like how it looks.
Also, signs are cheaper than any other form of marketing. They are one-time investments; you just need to consider harsh weather conditions for outdoor signs. Any professional sign maker would give you the same advice. In contrast, you would spend way more on social media, TV, or radio commercials, which people might not even notice.
Proper signage can also help you stand out among your competitors. Not everyone pays attention to how they appear in public, and that often affects their business negatively. Why would you make the same mistake? You can reach a much wider audience with creative and organized signage, increasing brand awareness in the process.