If you’re running your online store via a Shopify website, you’ll want to ensure you rank highly on search engine results pages (SERPs). By doing so, you can attract more customers and increase your rate of conversions; leading to more sales and higher profits.
Shopify has a range of SEO-friendly features, so you’re off to a great start already. However, by customising and adding extra search engine optimisation features, you can enhance your SEO performance and climb up the rankings.
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To find out how to maximise your Shopify website SEO, take a look at these top tips…
1. Find the right keywords
Although you want to rank highly on SERPs, you’ll need to determine exactly what keywords you want to rank highly for. Research what your customers are searching for on Google and choose your keywords accordingly.
By identifying a selection of keywords and terms, you can target your SEO strategy accordingly. This will ensure you’re engaging with your target demographic and ensures a goal-focused SEO campaign can be executed.
2. Use content marketing
As well as adding products to your Shopify website, be sure to include original and informative content. This will encourage users to re-visit your online store, but it will also enable you to enhance your Shopify website SEO.
Content marketing can be extremely effective when it comes to improving your SEO rankings. Optimising your content with backlinks, keywords and headers ensure it meets Google’s SEO requirements and will help you to rank more highly. In addition, you can increase your reach with high-quality content and encourage users to share it on additional platforms.
3. Optimise every Shopify page
As well as having a home page, content page and ‘about us’ page, you may have a single webpage for each product on your Shopify site. It’s important to take the time to ensure that every page of your site is fully optimised, including individual product pages.
When your site appears on SERPs, it won’t necessarily be your home page that is visible. If someone is searching for a specific product, for example, you’ll want that particular product page to appear in their search results. By optimising every webpage, you can enhance your SEO performance and secure a great place in the rankings.
4. Optimise images
This may sound straightforward but it’s something that site owners tend to overlook. Every time you add an image to your Shopify store, be sure to optimise it for SEO purposes. This means adding ‘alt text’ to every image. Sometimes known as an alt tag or alt description, this will appear if your image can’t load for any reason. However, it also gives search engine crawlers information about the image and enables them to enhance your rankings accordingly.
5. Use built-in tools
If you’re managing your own Shopify website SEO, make the most of the tools that are already available to you. With various plugins and extra options to choose from, you can receive prompts when you need to take action, SEO scores and alerts when you’ve missed something important.
This can be a great way to check your SEO output and will help you to identify any gaps in your SEO activity. With a comprehensive approach to Shopify SEO, you can speed up the rankings and reach even more customers!
