If you are new to Freelancing and enjoy working on unique projects every time, you should explore the Fiverr marketplace. It is a platform that connects aspiring service providers with customers who are looking for professionals in a specific niche. Fiverr offers a variety of categories to both freelancers and buyers. From providing consultancy to logo design, Fiverr is a marketplace for all.
To start making money on Fiverr, you will have to create “gigs,” which essentially serve as your sales pitch to reel in customers to buy your services. If you are a beginner on Fiverr and wondering how to begin with the best gig, here is a complete guide to making you feel confident about your fresh start.
This article will discuss the key factors that a beginner must take care of while writing a gig that would craft buyers’ attention.
Focus on Gig Description
On Fiverr, the description gig is the focal point. A professionally written description could instantly gain the trust of the buyers and get you more orders. However, making it catchy and lucrative can be a challenge when you lack technical insight. It is crucial to know that Fiverr sales without strong gig descriptions are not possible, especially when hundreds of sellers offer similar services.
A good description should have the following elements:
- Highlight a problem
- Propose a solution to it
- Build trust with the buyer
- Build trust by mentioning your experience.
- Answer FAQs related to your services
- Contains a punchy call-to-action
Perform a Thorough Research & Use Right Keywords
Before pouncing on writing the description for your gig, it is vital to research your services and other sellers’ approach. Generally, top sellers on Fiverr write perfect gigs, subtly using the most appropriate keywords.
Read several descriptions related to your services and focus on critical points. Do not copy other sellers’ descriptions; otherwise, you might have to face Fiverr’s regulatory action. Remember that ranking your gig in the higher part of the Fiverr search engine will demand a tremendous amount of time and effort.
Learning the SEO pattern on Fiverr is a crucial part of generating sales-oriented gigs. It would help if you chose the right keywords in your gig description to be among the buyers’ visible list. Pushing unneeded keywords would not be a good idea for improving your position in the Fiverr Search Engine list. Carefully select 2 to 3 keywords and place them smartly to promote your ranking in this list and get work.
Give a Solid Introduction that Exhibits Your Experience
Mostly beginners mistake the space for the description of the gig as a cover letter. Lengthy introduction and long-winded formalities will not do the task. Fiverr gives you a length of only 1200 characters in the description section, so there is no room for irrelevant stuff.
Learn the art of keeping it short and precise. Shortly introduce yourself and jump to the uniqueness of your services in 1 to 2 sentences.
Another essential element is the use of polite and straightforward language. Most buyers are non-native English speakers, and it gets hard for them to perceive your message.
Typically, a buyer makes up his mind after reading the initial two sentences of your gig. So, please stick to the basics and keep it informative and precise.
Example
Hey! Are you looking for ways to boost your sales? Let’s advertise your business more effectively. The right way is to create a short 2D animation ad. Reach the perfect audience.
People always prefer experience. Therefore, you must find ways to add experience to your gig and tell the buyers about it. You can do this by adding a concise detail of your background or certification in the relevant field or add some information that makes you a standout seller in your niche.
Define the Perfect USP with Clear Messaging
The unique-selling-point is the central part of your gig. You must explain the unique features of your services in this area. Write about the factors that set your services apart from others and why a buyer should prefer you. Mention valuable points to let the buyers know that you are the perfect candidate for their job.
Moreover, always keep the USP section nice and clear. You may add bullet points or emphasize the critical features of your gig in bold.
It is essential to make a straightforward deal somewhat upfront rather than dealing with inconveniences later. Explain to the buyers your requirements on how you would want to go about the process. Comprehensively tell them this in the initial phase of the deal, especially if they are working with you on a custom offer other than the one mentioned.
Include a Compelling Call-to-Action
The final part of your gig is where you encourage the buyer to place an order. Ask them to reach out to you when they are not clear about something. This way, you can reduce the buyers’ bounce rate as most of them decide to move ahead when they have an unaddressed query.
Your initial goal should be to start a conversation with the buyer and build your credibility and trust.
Conclusion
The beginners need to learn that Fiverr gigs are all about defining your USP and building trust in the buyers’ sight. If your gig gives them a sense of confidence to pursue, you have done a great job. If you follow the traits mentioned above in your business, soon, you will climb the Fiverr search engine ladder.
