SEO and online marketing is an industry that has been rapidly changing for many years now. Not only has it significantly impacted the world as we know it, but it has helped several of businesses adapt during this unprecedented time of ongoing uncertainty. But how is the market set to change in 2021? In this article, we will be providing you with some of the changes that you may be seeing this year in marketing as we head towards another exciting year of changes in the digital world.
Customer Retention Is More Important Than Ever Before
For any business, at this unusual time, the need to retain business and keep customers happy is more important as ever as finances continue to dwindle as the pandemic continues to have a huge impact on several businesses. Despite it being a new year with new trends, there are many of the same old issues that are leading to customer retention being more important than ever before. This, therefore, means that businesses need to do more to optimise content and websites to make the experience with their company much more enjoyable.
Increased Focus On User Experience
As customer retention and user experience come hand in hand, many are relying on the expertise of digital marketing agencies to help optimise and improve the experience of the site. To do this, agencies such as Absolute Digital are encouraging businesses to focus on loading times and website navigation as these are the two biggest problems that the customer can face when using your website. By improving the website and overall experience, you are likely to see a higher Google ranking as a result.
Search Intent Is Shifting
Search intent is another aspect that has been becoming more and more conversational as the years have gone on. As a result, there have been several industry experts that have predicted the voice search revolution. But is this really going to happen? Though there certainly is an increase in the number of people using this way of search, could it ever truly overtake traditional search? This is where marketing agencies come in. With expertise in this field as well as content creation and optimisation, experts can optimise websites to cater to both types of search intent, thus boosting rankings in the long term.
Absolute Digital Media On Zero-Click Search Results Through Google
Over the years, Absolute Digital Media CEO Ben Austin and the rest of the team have noticed a shift in Google and the way that the search results are shown to audiences. One of the biggest trends that we have noticed on Google Platforms particular is the Zero-click search results that are presented to the individual. This is designed to keep people on Google for significantly longer and highlight what they believe to be important documentation. This is used to make sure that the search intent is fulfilled significantly faster and keeps the user on the platform longer. Zero-Click Search Results are an issue for smaller business as it means they will have to do more to capitalise on this algorithm change and encourage customers to click through to their site.
With this in mind, there are several ways that digital marketing and the industry as a whole will continue to change as we head into 2021, but how will this affect your business?