The digital space keeps getting more interesting. Remember that competitor that is giving you sleepless nights? You are likely to have a few more of those nights if you don’t have any plans to embrace vital PR strategies. However, if you’re considering PR as part of your marketing arsenal, this post aims to highlighting a few tips on how the activities within Digital PR help e-commerce sales.
What is Digital or Performance PR?
Before we go any further, it is vital to gain an understanding of what Digital PR is. Firstly, it is the primary way businesses can generate their brand awareness, change what the public thinks of them and most importantly manage a crisis.
PR comes in handy for business owners as it helps them retain and attract more customers, create engagement, good will and showcase a brand’s personality. So far, so good, but what about the Performance/Digital element? Well, digital simply means the activity is carried out online rather than in print. Performance means the addition of the analytical elements when it comes to measuring results and demonstrating ROI.
Conduct research on your target audience
Your target audience is anyone likely to find your services or products useful. You must study and understand their tastes and preferences, build customer personas and understand how to target them. This is the first milestone in allowing you to reach hem and sell your products and services.
Create an unforgettable experience through social media
Gone are the days where the TV and radio stations would suffice as a PR channel. Social media platforms like Twitter, Facebook and Instagram are a significant way of creating an unforgettable online experience for your existing and potential customers, so make sure you capitalise on them.
One thing is for sure, once your social media content is starts becoming compelling to your audience, you will create brand loyalty which, in turn will positively affect your bottom line. The primary thing to note here is to be innovative and creative to suit the mindset of your target audience.
Guard your reputation
Your brand depends on it. We have seen businesses losing potential customers all because of a negative story that happened to go viral. You don’t want to instill doubt in your existing and potential customers. By the time you win their trust again, you’ll have experienced a loss like no other.
Reputation can be monitored by simply checking what people say about you on review platforms, GMB, forums or online press.
Keep a few SEO strategies in mind
At this point, let’s check the state of your website. Does anyone find your content valuable and enjoyable to read? Have you managed to reach your target audience through this channel?
Here we will focus on two primary strategies. The first one is the state of your website. You must have good content that is easy to read and compelling enough to want to make your readers view your products. Another critical thing is to use keywords properly. Ensure to spread those generously across your web page that way upon any search of anything related to your product or service, SEO will be quick to bring your website to light.
A keyword tool might help in identifying the right keywords. Another tip for you is to keep blogging. Create as much content as you possibly can. You don’t want to waste any opportunity to grab a reader and transform them into a loyal customer.
Be precise in your promotions
We exist in a highly competitive space. Everyone is trying to make ends meet. Not all people can enjoy long promotions unless they are outstanding. To avoid any setbacks in any promotion campaign, ensure to make it precise and straightforward so that no one is bored and the point gets home safe and sound.2
Your business depends on PR to optimize and increase sales, loyalty and engagement. Keeping the above pointers in mind can help you be more successful in your attempts to drive your e-commerce sales. One point to note is to always aim for meaningful relationships with your customers, both existing and potential. This can be achieved through social media, your website, your content, all intelligently promoted via PR activities.