In the recent past, the self-storage industry has expanded significantly due to increased consumer demand for storage units. People who do not have permanent homes or students who are forced to live far away from their homes require self-storage facilities. It helps them keep their belongings in a safe and secure place, so they can make their homes more spacious.
With time, it is becoming challenging for self-storage companies to fulfill the needs of their potential customers. Also, companies need to level up their marketing strategies to compete and grow in the current digital space. They need to address the issues of consumers who need self-storage units and modify their marketing strategies accordingly.
More importantly, self-storage businesses need to improve their online presence to reach their audience more efficiently. From strengthening search engine visibility to leveraging social media platforms, you need to pay attention to different areas to achieve your desired marketing results.
Without further ado, let’s find out some marketing tips for your self-storage business.
Focus on SEO
Your online presence matters a lot when you want to achieve ROI-driven results. SEO is one of the basic steps of your marketing strategy to reach your potential customers. You need to target your major selling business keywords that self-storage consumers are searching for. It will increase your web traffic, leads, and eventually sales.
Powerful search engine visibility can set you apart from your competitors. It contributes to your business growth and increases your brand’s credibility. As a reliable self-storage company, you can also participate in storage auctions which have become a profitable business.
You may leverage online storage auctions to help you attain your desired auction price. By winning the highest-paid bid, you can use that money to expand your business on a large scale.
Also, online auction platforms allow you to efficiently market your storage unit auctions. But all this can be possible if you have a good web presence and rank at the top Google spots.
To boost SEO efforts, you also need to focus on the content quality of your website. Google prefers websites that have unique and high-quality content, so you need to pay attention to your website content.
Create blog posts that can provide value to the readers by addressing their pain points. Do a survey about the issues of your target market and analyze why they need self-storage units. Once you create genuine content that will revolve around these factors, it will surely help you attain top rankings.
Stay Active on Social Media Platforms
With billions of social media users, you never know how many of your potential customers are waiting for you. It is important to identify the social media platform where your target audience exists in large numbers. It will help channel your efforts in the right direction as you will target the relevant platform.
On social media platforms, millions of people can see your content. But you must create a strong social media presence first. You need to create engaging and appealing content that can help you build your credibility as a reliable self-storage company.
The best way to gain the trust of your potential customers is to post images of your self-storage facility. It will give a clear idea of what your self-storage unit looks like and convince them to avail of your services.
You can also improve your website traffic by leveraging social media marketing. By adding links to relevant articles in your posts, you can improve the overall engagement of your website. Also, offering special deals and promotions can increase your engagement across all social media platforms.
You also need to identify such groups on social media where people might need self-storage units. For example, real estate groups where people are moving to new homes may require self-storage units to keep their belongings. It will help you effectively advertise your services. So, that is how you need to leverage social media marketing to stay one step ahead of your competitors.
Pay Attention to Email Marketing
Most digital marketers do not pay attention to email marketing. It is one of those methods in which you do not have to make any big investments. You just need to put in the time and effort to create an engaging and results-driven email marketing campaign.
Once you send an email to a long list of potential customers, there is a huge chance for you to close more sales. You can get the email addresses of your website visitors by installing a call-to-action button on your website, which asks visitors for their information. It can provide relevant information that you can also use in your email marketing campaign.
You need to ensure that your email is short, simple, and to the point. Make sure the subject line of your email is catchy and can grab users’ attention instantly. The content of your email should focus on the problem of your customer rather than advertising your services.
Leverage PPC Ads
Another way to attain desired results for your self-storage business is by leveraging PPC (pay-per-click) ads. You need to have a budget to invest in PPC. It may sound costly, but it will surely pay off in the long run. PPC ads help you to increase web traffic by ranking your site at the top of Google for specific keywords.
Running a PPC campaign is a great way to increase the online engagement of your self-storage company. It plays a key role in brand awareness by making people aware of who you are and what you do. PPC works on a bidding system, so you can choose how much you can afford to spend on ads each month.
Also, you can post ads on social media platforms such as Facebook, Instagram, and LinkedIn. It can impact your social media presence positively too. So, investing money in PPC ads will reward you amazingly in the form of new customers.
The competition is increasing day by day in the self-storage industry. Therefore, you need to focus on your marketing strategies to maintain a competitive edge. From focusing on SEO to social media marketing to PPC, you need to leverage all methods to achieve your desired results. You cannot expect to win the business battle in the current digital landscape by putting all eggs in one basket.