The way you present your food to customers contributes to their initial impression of your brand so is a key part of your business. Using high quality takeaway packaging which is suitable for your menu items will mean you can serve up the perfect portion each and every time and deliver your delicious food in a well presented manner with no messy spillages on the way. With so many types of takeaway packaging to choose from, consider the nature of your brand to make your deliveries with ease and tick all of the right boxes.
Classic kraft cardboard packaging is a common choice amongst businesses thanks to its simplistic design. With a neutral colour, the boxes can work with all aesthetics to maintain a consistent brand image and align with the branding of a business. Being easy to get hold of, opting for kraft packaging across your entire packaging range will ensure that your deliveries are consistent and look well-presented when arriving at your customers’ house.
A touch of luxury
For businesses delivering a more luxury offering, classic white packaging is a timeless winner. With a sleek appearance and clean finish, white takeaway boxes create a more high-end aesthetic which is ideal for businesses with higher price points. Popular uses for white packaging include afternoon teas, handmade deli sandwiches and dessert parlours.
Open and honest
Display the delicious food within by using transparent takeaway packaging. Whether that be clear plastic tubs, trays with transparent lids or boxes with a film window, let your customers see what’s on offer by being able to peek at the contents. If you take great pride in the appearance of your delicacies or display takeout food on the shelves in your store, transparent packaging is a great hit. Sushi, fresh salads and handmade cakes are great uses for this type of packaging.
For businesses who are trying to make more conscious decisions and reduce their carbon footprint, switching to environmentally packaging is a great step in the right direction. Whether that be recyclable, compostable or biodegradable options, reducing the amount of single-use packaging making its way to landfill is a great contribution. As well as helping the planet, these switches show your ethical side as a business which tends to be widely appreciated by environmentally conscious consumers.
A personal touch
In such a competitive industry, standing out from the rest is a necessity. Print your branding onto your packaging to add a professional feel and increase brand recognition. As well as on your boxes and bags, include your branding on napkins and cups to create some consistency throughout your range and show off your branding. The simple addition of your logo and brand name means people at every step of the way are being made aware of your branding. In an era where consumers love to take snaps of their attractive food and share it on social media, make the most of the free promotional tool and interact with those who are posting about their delicious lunch.