Graphics designing is fast gaining ground in the present digital and media space. It has been embraced by many as a lucrative source of income, a form of communication and advertising, and is also an academic field of study in programs consisting of the projection of visual communication.
There are a variety of applications available and used for multiple designs which also includes the Adobe Creative Cloud. The Adobe Creative Cloud, alias Adobe CC, contains a collection of applications and services that enables users to perform designing, editing, and web development functions. It also allows students to create unique designs by subscribing to its various packages, such as the Adobe CC Student promotion which contains over 20 apps. These apps enable creative designs with integrated essentials.
Types of Graphics Designs
Graphic Design, more often than not, is believed to be limited to just drawings and sketches, whereas it is a broad field of study and application. It is a vast aspect of knowledge aimed at the system of communicating through visuals. It is the composition of visual messages aimed at solving problems and communicating ideas through the elements of typography, color imagery, etc.
The types of visual designs include:
Identity Designs
Every brand has its unique features that make it stand out and differentiate it from others. These features are its identity, which communicates its message to its audience. Visual design being also a part of communication, makes use of its primary elements to convey desired messages to a brand’s target audience.
Designers work with a brand’s message and features to create identifiable assets such as business cards, logos, and various custom-made materials peculiar to the brand. They also create “style guidelines” that describe ways to use a brand’s visual style across all media platforms to ensure consistency in its application. An identity designer should possess good knowledge of visual illustration, coupled with excellent communication skills to enable the illustration of messages that will be effectively projected.
Advertising Designs
Most people associate graphics design with advertising. This is so because most companies have adopted the use of visuals in marketing and projecting their products. People find pictures, diagrams, and colors more engaging and comprehensive. Consequently, companies hire the services of designers to make striking and engaging illustrations that will attract and be retained in the minds of their clients.
Designers also use their skills to make digital and print advert materials like posters, flyers, banners, brochures, flexes, signages, social media adverts, infographics, marketing templates, etc. Excellent communication abilities and proficient knowledge of design, layouts, and the appropriate design environment for online and print production are required of an advertising designer.
Motions Graphics Design
Motion graphics are graphics that give the illusion of movement or rotation. These include animations, typography, imagery, and videos that usually contain audio effects used on television, cinemas, and online media. This form of graphic design has developed over the years and has been enhanced by technological advances. This is also fast to produce and is cost-effective, making it affordable and accessible. Motion illustrations are used in advertisements, presentations, promotional videos, video tutorials, websites, and mobile apps. Strong knowledge of 2D and 3D modeling, Coding, and marketing are essential in Motions Illustrations.
User-Interface Visual Design
UI is designed for software and machines like computers and electronic devices, to improve users’ experience and maximize usability. It emphasizes what users might anticipate and ensures the design interface contains elements that will enable understanding, accessibility, and facilitate actions. It is simply the creation of interfaces to enable an easy and user-friendly visual experience.
UI designers work together with specialized UX designers to balance an aesthetically appealing digital environment with its technical functionalities.
Examples of UI design interfaces are App designs, Games interfaces, and Web- page designs. UI designers should possess a team spirit and should know about programming.
Visit https://www.interaction-design.org/ to get more knowledge on UI and UX designs.
Publication Designs
Publications are messages usually in long formats that communicate to an audience and are publicly distributed. They can be in digital or print form. Designers that have carved a niche for themselves in publication designs, work hand in hand with publishers and editors to make layouts with uniquely selected typography accompanied by pictures, artworks, and illustrations.
They create designs for books, magazines, newsletters, catalogs, etc, and work in the creative agency of an in-house publishing company. Their services are also employed by agencies that do not have their own designers. Publication designers should know basic printing and digital publishing skills and should moreover have good organizational and color management skills.
Packaging Designs
Most products need packaging for protection, sale, and storage purposes. Packaging moreover can communicate with buyers and constitutes an essential marketing strategy. Packaging designers develop concepts, create mock-ups and deliver print files of a product. Packaging designers specialize in creating specific packaging for products like beverage cans, labels, product boxes, etc.
Their job requires conceptual and communication skills as well as problem-solving abilities coupled with a good knowledge of industrial and print design.
They should moreover be consistently aware of market trends and be creative to satisfy the needs of their respective clients.
Environmental Designs
Environmental designs connect people to their environs in a manner that improves how they feel about their surroundings. It also makes designs memorable, informative and pleasant. Environmental visual design is a multidisciplinary profession that combines landscape, graphics, architectural, industrial, and interior design.
Designers employ their specialized knowledge to create unique designs, utilizing insights gained through formal education and experience. This makes them to stand out among their contemporaries and create appealing designs.
Environmental graphics designs are seen everywhere in our surroundings. They include signages, monuments, exhibitions, public transport navigation, store interiors, and a host of others. They help people in finding routes, particularly people who are new to an environment. They consist of landmarks, visual cues infographics, and strategic signages and symbols that give information about an exact location. They moreover serve as aids in finding one’s destination.
To know more about the types of visual designs, refer to this article.
Conclusion
Graphic designing is a highly sought-after skill. It is a means of livelihood for millions of designers, who have carved out a niche for themselves in the diverse specializations of visual design. It has moreover aided communication, interaction, and the dissemination of information.
This development has redefined graphics communication from the era of pen and paper to a time of computer assisted approach. New updates always come with new features that should be mastered. Hence, continuous improvement should be sought at all times as the field keeps evolving.
