Content marketing and traditional marketing are the two types of marketing techniques which is famous all around the world.
The multi-national brands are usually familiar with both of these types but some consider one of them depending on the benefits of each type.
Remember, it depends on your business which marketing strategy is suitable for you. To get help about selecting the most appropriate marketing, go through this article and decide which one is better!
Introduction to content and traditional marketing:
- Content marketing:
Content marketing is one of the most important objects of digital marketing and it is a common approach by most of the popular brands.
It is the way to market your product with the help of the content. It happens in a way that the content becomes informative and engaging for the readers.
Content marketing is beneficial because it helps to increase the trust level of the customers for a site. The content is the best way to reach a customer that lives apart from your region.
The possibility of content marketing is not only possible through the articles that you write for your website instead you can also perform this through the newsletter, emails, infographics, videos, forms, quizzes, as well as podcasts.
Content marketing in attracting and knowing the potential customers that are visiting your site, not for window shopping rather it would benefit you in making your sales.
- Traditional marketing
Traditional marketing is considering to be the oldest marketing technique but still, it is effective for your brand in creating brand awareness as well as in increasing the sales of your brand.
This marketing is popular for the peoples that live around your community and this way, the brands that are dealing locally can increase their sales by outreaching local customers.
International brands still consider making their advertisement through traditional marketing. Traditional is beneficial in many aspects and will be discussed later in this article.
There are different methods included in traditional marketing. Some of them are mentioned below:
- Billboard ads
- Television commercials
Traditional marketing has a lot of lacks of technology which may cause some drawbacks towards the brand.
Benefits of Content marketing
- Unique content benefits the SEO
SEO is love to the web owners in terms of the marketing and for brands, it can be the reason for growth and earning point of view.
With a content strategy, you can lead the ranking of your brand’s website over the top. However, for this, you should have different practices like engaging, optimized, and unique content.
If you are not providing unique content to your website, then you are missing the opportunity. Always consider the original and effective idea as well as make yourself into the habit of checking the content through a best free plagiarism checker.
This would compare and check the originality of the content with the millions of databases all around the cloud. You can easily avoid the penalty this way while there are fewer chances of losing the customers.
- Increase brand awareness
When you are using content marketing as your basic strategy for advertisement, you get the opportunity to produce more awareness about your brand.
For example, Social media marketing is one of the biggest opportunities for your company because it has billions of peoples.
The content can be ranked at the top of the search engine result page and this way, you can increase the awareness as well as introduce to a new audience.
- Engage with the audience
When you are writing content, you are interacting with the audience. The audience can know a lot of things about your organization with the help of the content.
But this is not possible by just writing simple writing instead you need to write the content according to your audience to make a good impression.
For example, if you do research about the audience and write accordingly, then you can easily generate the engagement rate.
- Improve conversion rate
You cannot convert the visitors into customers through content marketing. According to marketers, it is easier to convince the customer through the content as compared to the video advertisement.
For example, the reviews and the detailed specifications of the content help the customer to understand the products better.
This way, the trust level of the new audience also increases and you get the chance to increase the sales and conversion rates.
- Analyze the campaign
Content marketing is popular for campaigns and the best thing about the campaign with content is analysis.
For example, if you are running social media posts, you can easily know the result of these campaigns. The statistics like who is viewing your ads, who are interested as well as who buy from this campaign.
This helps to change the things that are making a loss in your campaign budget.
Benefits of Traditional marketing
- Reach a local and targeted audience
The best thing about traditional marketing is for those that are having a local outlet and wants to get the customers locally.
For example, if you own a food franchise and you want to get local customers then you can reach this audience through the advertisement of billboards.
You can easily advertise over television or through radio to bring some new customers to your shop.
- Face to face introduction
If your advertisement strategy includes the distribution of the pamphlets, then you might engage the customer to introduce the brand to your customers.
Through face-to-face meetings, the brand ambassador (representative) can help the customer to believe more in your brand.
The Face to Face introduction is much important for the new brands to gain the mind of a new audience.
- Easy marketing
In Content marketing, you need the help of professionals like SEO, digital marketers, etc.
The process remains complex because there might be hundreds of competitors that are already existing but in traditional marketing, the case is different.
You just need to find the best way to market the product that is currently trending in the market. You can easily make a contract with an advertising brand o advertise your brand.
Content vs Traditional marketing: which one to choose?
Selecting the best amongst these can be dependent on multiple factors including the niche and the type of your business.
But more than that, you should consider your budget and the methodology of your business.
Comparing generally, content marketing is better in many aspects. For example, content marketing is more accessible as well as cost-effective than traditional marketing.
Moreover, you can track the result of the campaign to estimate the ROI of your content marketing campaigns.
Now, for this, you also require a brand that is appropriate for content marketing. For example, if you are running a local petrol pump then content marketing wouldn’t be effective for your company.
This is because content marketing is for companies that are dealing in multiple cities or countries. If you perform the content marketing for the petrol pump you wouldn’t get the benefit as you were expecting.
Rather, it would be far better to use traditional marketing methods for reaching local customers and introduce your business to the relevant people only.