Undoubtedly, videos have taken over the digital marketing arena, specifically that of social media. 92% of marketers using videos believe that it is one of the most significant parts of their marketing strategy.
Videos make sense and are impactful and creative tools used to influence audiences strategically. Video marketing offers businesses an attractive and flexible medium with a huge sharing potential.
With more than 85% of online audiences watching all sorts of videos, it will be a major mistake on your part not to capitalize on this powerful tool. Since video content has become an integral part of our regular lives, your target audiences expect you to use them. Studies show that 68% of people like learning about new products and services by watching their videos instead of going through written content.
Videos are so effective that 92% of online users watch them every week. Thus, if you are looking to introduce and market your business, you must start using videos now. Here are some convincing reasons to do so:
Videos Boost Sales and Conversions
With videos, your business can make serious money – including the video of your product on your site’s landing page can increase conversions by around 80%. Plus, videos work very well regardless of the category they are deployed in.
Videos can even result in direct sales. As per studies, 74% of users who watch explainer videos about products and services go on to buy them. So, start crafting your amazing product videos right away!
And there can be no doubt that videos boost conversions and sales, considering how effective mere images can be. Think of what moving images can do when just images can increase engagement on a massive level.
Take the example of Cadbury here, which has started using videos to increase its sales. The well-known British multinational confectionery company thought of increasing its sales in India, where the market for gift chocolates is just 5% to 7%, compared to 15% to 35% for the remaining part of the world. Hence, the brand made a personalized video campaign.
This campaign motivated the users to purchase a box of Cadbury Glow chocolates, accompanied by the incentive of creating personalized videos for gift recipients.
This video campaign was successful, bringing in 96.89% conversions for Cadbury. The campaign also generated a huge buzz on social networking sites, with the #MakeTheMomentGlow hashtag reaching 1.6 million individuals.
Videos Explain the Most Difficult of Concepts Easily
If you are thinking of introducing your business through video marketing, it is quite likely that you will be using videos for launching your new products and services as well. This is also a good idea because videos effectively explain the most complex of products and services in the easiest way possible.
Creating and editing videos using an online professional video editor to show how a product or a service can be beneficial, considering that 98% of the consumers say that they watch an explainer to get details about a product or a service. And that’s the reason why 45% of the businesses using video marketing say that they have explainer videos embedded on their sites. Of those businesses, 83% believe that the explainer videos on their homepage have been highly effective.
Animated videos can also help you explain a tough concept in the easiest way possible. Animation is useful in bringing ideas to life, which is impossible through live videos or text.
Animated videos come as the perfect blend of nostalgia, simplicity, and entertainment. They work better than boring talking heads that do not just seem to break through the massive clutter.
Videos Bring in Great Returns on Investment
83% of businesses are of the view that videos offer good returns on investment. Video production pays off big in the long run, though it is not the cheapest and the most manageable content to create.
Remember, it is the content that is more important. As per the latest research, audiences are generally put off by video content that does not explain products and services clearly.
When you can effectively reach customers with a video that can be shared without any effort on their part, you can expect an increase in leads or sales opportunities. Because video is such an effective marketing tool, it’s easy to see how it can help boost your ROI. When you concentrate on producing higher-quality video content, your return on investment will most likely be higher. This is because using videos in your marketing strategy can increase customer awareness of your brand.
People will remember your brand because they saw it in a video rather than as a static image or word. Because people can easily engage with videos, adding them to your marketing strategy tends to increase sales. It also allows you to make a bigger impression on potential customers.
Videos Are Good at Building Trust
Without building trust among your audiences, you cannot get conversions and make sales. As a business, your priority should be building trust among your customers. And what better way of doing this than making videos?
Stop selling; instead, create and edit videos that encourage people to contact you by giving them useful and interesting information. Videos do not just engage the audiences but even ignite their emotions.
Promotional videos are great at fostering trust. They appeal to consumers who are skeptical about purchasing products and services online because of the fear of cheating and fraud.
Effective marketing videos conversationally presenting products create a personalized approach. Such videos give consumers more confidence to buy products and services online.
Even UGC content or User-Generated content plays a vital role in building trust among audiences and influencing their buying decisions. A whopping 90% of customers claim that UGCs directly influence their purchasing decisions.
While user-generated content is specifically useful for Instagram Stories, including snippets of customer reviews as text overlays or placing UGC in video descriptions can also be highly beneficial.
Boomf, a personalized birthday card and gifting company use UGC most strategically. The company creates a steady stream of videos made by its users to build trust among its loyal customers and prospects.
Google is in Love with Videos
Videos let visitors spend more time on your site. When visitors keep hanging around your site for a very long time, it gives your brand greater exposure and builds trust.
This further signals the search engines that your website has top-quality and informative content. As per statistics, brands with superior quality content on their sites have 53 times more chances of showing up in the first page results of Google.
And now that Google owns YouTube, there’s a significant difference in the way videos affect website rankings. Thus, it’s necessary to optimize your YouTube videos for SEO.
You can do this by writing interesting descriptions and titles and linking back to your products, services, and site. This way, you let the prospective buyers know how to take the next step.
Videos Appeal to Mobile Users
Since it is easier for mobile users to watch videos on the go, this form of content appeals to them the most. 90% of customers watch videos on their phones, with mobile video views growing by 233%. As per reports by YouTube, consumption of mobile video increases every year by 100%.
In addition, as per reports by Google, smartphone users have 1.4 times higher chances than desktop viewers and twice as likely as TV viewers to feel a kind of personal connection with businesses showing videos or video advertisements on their devices.
Since mobile videos have gained huge success in the present era, it has become crucial for businesses to be aware of people’s personal experiences on their mobile phones. Hence, they must work on giving mobile users a better choice in the videos they watch.
Videos Engage the Laziest of Buyers
The majority of the consumers use video content to learn more about a product or a service as they are easily consumable. In the present era, people do not have much time to go through long pieces of written content to know more about a product or a service.
Modern customers like seeing the products of their choice in action. And videos do this most effectively. Video marketing is great at capturing a huge target audience, and the best thing about it is that it works on varied levels, appealing even to the laziest of buyers.
Ensure targeting not just to the eyes but even to the ears of the potential clients. With videos, the competitive advantage of your business gets double the power!
Conclusion
Introducing your business with videos can be successful, but only if your business makes top-quality videos.
Excellently planned, created, and executed videos containing interesting and valuable information will surely encourage viewers to check out what your business offers.
They provide a good return on investment due to their reach and likeability when compared to other sources of information. Videos can help generate leads and draw in new audiences through social media outlets. They are search engine optimised and easily customizable to the platform and organisational goals. They enable brands to connect emotionally with consumers and boost brand loyalty. Because they make it simple to consume content on the go, they appeal to mobile users.
