It’s no understatement to say that business marketing is a vital part of the sales funnel. Without marketing efforts, getting a brand, product or service promoted is that much more of an uphill climb. Whilst many people realise the benefits a good marketing campaign will have on their business, it isn’t always easy to navigate successfully, especially when not knowing where to focus efforts. Here are some useful tips that many marketers will recommend to help provide direction.
If you are already a well-known brand, your audience will know exactly who you are and what you can offer them in terms of products and services. This helps ensure brand loyalty and that they are the first company that springs to mind above others. Of course, if you are not so well-known, you’ll need to help build your brand recognition so that your target market is aware of who you are through your name and logo. There are some simple ways this can be done, including branded merchandise or packaging, such as your brand displayed on printed cotton bags that can be given out at networking events or when customers buy your products. Your customers can be your biggest ambassadors by using branded merchandise. This can work in tandem with digital efforts to get your name out there.
Nail Down Your Target Market
Knowing your audience is a key part of being able to build brand recognition, increase business and ultimately revenue. Without determining exactly who your customers are and who fits your brand, products, and services, you’ll be taking too general an approach. Not everyone will be interested in what you have to sell, so defining your target market and creating a customer profile will enable your business to directly focus efforts. Through market research and competitor analysis, as well as information you have from existing customers, you can determine the best approach and use targeted marketing to your advantage. Once you know exactly who your customer is, you can then develop a strategy to approach them through and improve conversions.
Having your target market pinned down means you can use social media to your advantage. One of the quickest ways to target your ideal customer is through paid social ads and interacting online with them. Targeted ads will help your product or service appear in the news feeds of your demographic, directly advertising what your business offer to those most likely to be interested. This is a valuable tool that will help reach out to many people within your target demographic quickly. Compared to traditional advertising efforts that are not so targeted, you can reach out to your ideal customers and avoid those that are unlikely to be interested. It’s also important to have your own social presence, so regularly updating your company’s social channels can be an easy way to promote your products and provide insight into who you are.
We live in an online world, so once people do find your brand and want to purchase, they’ll want an easily accessible experience. Your optimised website will need to both provide a simple and speedy user experience and also have content that brings in more customers. When defining your target audience and looking at strategy, you’ll also want to determine the keywords people are using that are close to your products and services. Through search engine optimisation (SEO) you can help improve the chances that your website will be found when people are searching on Google, Bing, and other search engines. The content on your website needs to be optimised for those keywords to have the best chance of ranking higher in results pages. Once they are on your website, it needs to be seamless to avoid putting customers off and taking business elsewhere.