Corporate marketing takes many forms to get the results marketers seek. Modern-day methods use digital avenues for this purpose. While they have their merits, old-fashioned techniques like corporate gifting still hold sway. Corporate umbrellas, for instance, are one of the best corporate gifts a company can give for several reasons.
These umbrellas serve to shelter the user against the sun and rain, an act that exudes reliability and trust on the item when needed. The user associates those qualities with the brand, elevating its image in their minds. All it takes to accomplish is a custom logo on it, and you’re good to go.
Picking the Best for a Rainy Day
Corporate umbrellas ought to reflect the brand image and the message it wishes to convey to the receiver via this act. Careful selection is necessary to ensure the meeting of those objectives and good ROI. Following some guidelines towards that end will save you from pitfalls that come with gifting and satisfy both the parties involved.
The Right Colour
Corporate gifting means spreading your brand’s awareness must be at the front and centre of the process. While the brand logo does most of the heavy lifting in that department, having the gift match that colour can also go a long way.
An example of this is Coca-Cola, which uses its iconic red colour on all of its umbrellas. There is no mistaking the brand in such instances. As the number of people coming across the gifted umbrellas increases, so does brand recognition.
If the gifts are for corporate clients, it’s best to go with less flamboyant coloured ones, even if your brand’s logo contains them.
The Right Design
Though umbrellas follow a standard shape and structure, designers can be more creative. You can find a variety of designs in the category, with some suiting a particular purpose.
If yours is a beachwear brand or water-sports related one, gifting beach umbrellas will serve you wonderfully. It’s bound to attract attention in a very casual and public place like a beach since both your products and it are appropriate for the environment.
You can also place your logo as per your desire if you go custom.
The Right Material
Nylon and Polyester fabric makes for the most durable umbrellas and is hence the popular choice. Choose umbrellas that use these for your gifting purposes.
The Right Vendor
Umbrella manufacturers come in all varieties, from street-quality product makers to exquisite, luxury ones. Those selling them, either individually or as corporate gifts, are also of many shades. If not aware, you could end up choosing the wrong types and lose the brand’s image in your receiver’s eyes.
Thoroughly research the manufacturer and vendor before opting for products from them. Make sure that they can print your custom logo on their products. Verify if they can deliver them in the ordered numbers and within the stipulated time. Also, negotiate the cost of it all right at the beginning. Select the one that comes within your budget.
Umbrellas have been protecting people against the elements since their invention. Corporate umbrellas can do the same to your business against the market’s volatility if they are selected right.
