About 80% of new leads never turn into sales. In fact, about 65% of marketers say one of their top challenges is generating leads in the first place. Without leads and sales, your business will never grow.
Here are seven digital marketing strategies you can use while running a business. With these tips, you can reach more customers online. Then, you can generate more leads and sales than ever before.
Give your ROI a boost with these seven online marketing strategies today.
1. Develop Your Brand
About 60% of shoppers prefer brands they already recognize. If you don’t stand out from the crowd, people won’t choose your business. Before using the rest of these digital marketing strategies, build your brand.
Developing your brand can set the rest of your campaigns up for success.
It can take as many as seven impressions before consumers realize your company exists. To build awareness and recognition, you need to maintain brand consistency. If consumers see different brand elements, they might think you’re a different company.
Instead, write out your brand guidelines before you start marketing. Your guidelines should include your:
- Mission statement
- Vision statement
- Logo
- Voice
- Tone
- Personality
- Color palette
- Imagery styles
- Font styles
Take the time to gather audience research before building your brand. Learn as much as you can about your target audience. Then, create a brand that appeals to their needs and interests.
Look at the competing businesses within your niche, too. Make sure your brand isn’t too similar to anyone else’s.
You only have seven impressions to make a strong impression. Investing in quality visual branding can help you connect with customers from the start.
Eventually, you can start turning one-time shoppers into long-lasting, loyal customers. A loyal customer is worth 10 single-purchase consumers. You can boost your retention rate to help your business grow long-term.
2. Invest in Your Website
An old, slow, or outdated website could scare away anyone who visits your site. Make sure to invest in your site if you plan on running a business. Don’t use a cookie-cutter builder, either.
Instead, work with an experienced web design and development agency. Ask them to create a site that suits your target audience. Discuss creating a positive user experience (UX), too.
A positive UX will ensure visitors can find what they need with ease. They’ll explore your site, allowing your dwell times to increase.
Higher dwell times can improve your search engine rankings.
Your website is also essential for your search engine optimization (SEO) and pay-per-click (PPC) advertising strategies. Make sure your site is mobile-optimized. Otherwise, mobile visitors will leave without clicking around.
If they leave, your bounce rate will increase, which can hurt your rankings. Anyone searching for your business or offerings might struggle to find your site online.
3. Create Interesting Content
Give people a reason to visit your site and come back in the future. Start developing a content marketing strategy. Content creation can boost other digital marketing strategies like SEO and social media marketing.
First, gather keyword research. Determine what questions your customers are asking. Then, create high-quality, engaging content that answers their questions.
Add a lead magnet to your site encouraging people to subscribe to your email newsletter, too. Offer discounts, exclusive content, or weekly posts.
4. Get Stronger on Search
Once you start creating content for your website, focus on search engine optimization. SEO will help your site rank at the top of search engine result pages (SERP). Higher rankings will ensure consumers see your site before a competitor’s.
With higher rankings, you can generate more brand awareness and website traffic.
Make sure to end your blog posts with a strong call to action. Then, start converting those readers into leads and paying customers.
5. Create PPC Ads
You can also boost your search engine rankings with digital marketing strategies like PPC advertising. PPC ads can appear on social media, other websites, or SERPs. You can use your keyword research to appear based on the consumer’s searches.
You can also target consumers based on demographics like age, location, or gender.
Consider working with an online marketing agency. They can help you put these campaigns into action without wasting time or money. With their help, you can boost your ROI with ease.
6. Stay Social
Social media marketing will ensure your customers remain interested and engaged.
Start by reformatting your blog posts for social media platforms. Then, add a link to the full post to generate more website traffic.
Don’t forget to create social media PPC ads to generate brand awareness and followers.
You can also boost engagement with contests. Encourage people to like your post and tag a friend as an entry. Each time someone tags a friend, you’re reaching more people online.
Not sure how to start using social media to reach customers? You can use these Facebook posting services to get started.
You can also create content ahead of time, then use a scheduler to automate the process.
7. Keep Emailing
Email marketing can help you remain top of mind with your target audience. Don’t forget to add a lead magnet to your site. Then, segment your email subscribers.
Segmenting your list will help you create personalized content. Create emails based on consumer behaviours or interests. You’ll have an easier time connecting with customers if you appeal to their needs.
Once you start emailing, make sure to review your analytics. Consider which subject lines boost your open rate. Think about which images or CTA language help increase your clickthrough rate.
Reviewing your analytics will help you make informed decisions for your future marketing campaigns.
Boost Business: 7 Digital Marketing Strategies for Success
Don’t miss the chance to expand your reach this year. Instead, start applying these seven digital marketing strategies. With these tips, you can attract more customers to your business than ever before. With these cost-effective strategies, you can generate sales, improve your ROI, and grow your business. Searching for more tips? You’ve come to the right blog. Check out our latest articles today for more helpful advice.
