In the wake of the boom in e-commerce, every business owner must know how they can leverage websites to create an effective brand image. In New Zealand, e-commerce revenue is projected to increase to $11.44 billion by 2025.
It is high time business owners in New Zealand effectively work on their websites and online presence to grab more market share.
Do you know what a visitor notices on your website while scrolling through it for the first time? You guessed it – the web design, user-friendliness, readable fonts, eye-catching layouts, colors, etc.
Read on to know why good web design is important for your brand image.
1. It sets the first impression of your brand
The homepage of your website works just like the first page of a newspaper. A reader only decides to explore other pages if they find the front page useful and attractive. The same is the case with a website.
Your website creates your brand image; if it is good, your brand automatically receives an excellent first impression. Pick the design for your website that lets your clients know what your business stands for by integrating brand values.
Most people in this tech-driven age decide to buy your products or services after visiting your site or checking user reviews online.
So, if you are a business person and are eyeing to do business in one of the business and tech-friendly countries, such as New Zealand, then you must opt for a website with all the elements of a good web design per industry standards. You can easily hire a professional firm to help you in this regard, by looking up animation and design NZ. Hiring a reputable firm will ensure your website is built as per modern needs.
2. It works as the face of your businessÂ
Think of a website as a showroom for your products or services. No matter how good they are, clients will not likely conduct business with you if you don’t have good sales agents or an impressive outlook.
Imagine investing your time and effort in launching a flashy campaign, but when the potential customers head over to your site for further information, you fail to impress them. A poorly designed website can damage your business reputation and drastically impact sales.
A responsive, engaging website holds visitors’ attention with attractive colors and layout. They tend to stay longer on such sites and learn more about your business and its products and services.
If you use Chabot on your site, customers feel they are valued, and you are willing to listen to their concerns. As a result, your brand image will increase positively.
3. It improves the SEO of your website
Search Engine Optimization (SEO) is the best strategy to build a positive brand image for your business. A high Google ranking of your website means it attracts heavy web traffic.
Google only ranks high-quality sites that ensure updated content with high visibility and usability. Users who find your site appealing tend to explore it longer after visiting the homepage. It increases conversion rates and reduces bounce rates.
Web design is the primary and crucial part of the website that improves ranking in the SERPs. You must pay attention to the web design at the initial stage to factor in on-page and off-page SEO techniques. A well-structured and up-to-date website with the integration of relevant tags won’t have to fight for visibility.
In addition, web crawlers easily crawl and index a site that is compatible with various devices and has a fast loading time.
4. It creates a base of loyal customers
A professional and clean-looking design of your site is a win-win for both customers and businesses. How? When your site looks authentic and interesting, it is the best cue for visitors to trust your business. They find it comfortable and convenient to continue their journey with you and start to become a part of your loyal fan base.
On the flip side, if your website fails to grab visitors’ attention due to complicated or cluttered web design, they will immediately switch to other sites before doing any business with you.
An intuitive user experience paves the way for potential clients to narrow down the sales funnel. You have a high chance of capturing leads by gaining their trust with your exciting web design and its user-friendliness.
Consistency is key to turning potential customers into buyers, and web design plays a huge part in building a consistent website. When your business uses a consistent tone throughout its website, the audience recognizes your brand as trustworthy in comparison to others. A uniform layout of web pages consistent with your brand image helps you to stay ahead of your competitors.
5. It gives a competitive advantage
Most competitors share similar products or services in the market for potential customers. The difference lies in the well-designed and executed marketing campaign; a website is an integral part.
A good web design is the best way to stay apart from competitors. How can you stay ahead of your contenders? It’s simple, regularly update your website content while incorporating elements that make your business different from others. Design your business site by showcasing products and services with USPs and engaging descriptions.
Always look for what your competitors are doing; see and try to analyze what they lack and how you can benefit from that. Leverage your web design to show potential customers why you are the best among the rest.
To gain a competitive advantage, ensure your website is modern, inviting, and easy to navigate. In addition, keep an eye on trends and use them to engage existing customers.
Conclusion
A website design speaks volumes about your business, how you conduct your business, your brand values, and how you engage with your customers. Make sure to take assistance or hire professionals who know what it takes to create a good web design to build a brand image in the digital landscape.
The key elements while designing a website include user-friendliness, updated content, quick load time, SEO-friendly, impressive layout, design, etc.
