When you open an Instagram account, you have the potential to reach 1.478 billion users on the platform. Yet with so many other companies vying for attention, even your best efforts can seem like a losing game. So how do you ensure you get the best return?
Luckily, there are a few tips that can get you noticed. Read on as we give 5 essential strategies for Instagram lead generation.
1. Run Paid Ads
As with most practices, results can be achieved quicker if you invest money. Luckily, Instagram ads provide one of the best returns on investment due to their robust targeting methods. You can use people’s profile information and their history of likes and interests to hone in on potential customers.
To run paid ads, you need a business account. This account also needs to be linked to Facebook Ads Manager, which is where you will create and run the ads. Set aside a few hundred dollars to get yourself started.
2. Buy Followers
There are conflicting opinions on whether to buy Instagram followers. Those against it say it is dishonest and that followers are nothing but a number. They don’t interact, comment, or share your posts.
This has truth in it, and followers that are bought are unlikely to convert. Yet an increase in followers provides a huge boost to your social proof. It adds an authenticity that also helps bolster your standing when it comes to Instagram algorithms.
When buying followers, the best tactic is to do it over a long period. Buy them every time you reach 100 new organic followers to push up your follower count. Click here to buy quality followers for your profile.
3. Link to a Custom Landing Page
In your Instagram profile, you only get the chance to place one URL. Optimizing it is essential if you want to find prospects on Instagram. It is not enough to just lead them to your website homepage either.
Instead, craft a specific landing page. This means people don’t have to search through the site looking for products or offers and can become a conversion much quicker.
4. Be Strategic With Content
You can use Instagram for business and create content that raises brand awareness. Yet to get the most from lead generation, you should theme content to your specific goal. For example, if you are selling a product, make sure posts and images are loosely related to it and how it solves customer problems.
5. Use a CTA in Posts
A call to action is a word or comment that tells readers what to do next. Without it, they can fall off, going elsewhere instead of visiting your website. CTA’s can be as simple as telling them where to buy or giving them links to follow.
Instagram Lead Generation
Now you know these tips for Instagram lead generation, create a plan to implement them. Optimize your links and profile, and then put some time and money into paid ads. Before long, you should see a return on your investment.
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