After the recent outbreak of COVID-19, many businesses have switched to virtual conferences. This is because it is hard for them to hold physical meetings when there are safety concerns with regards to social distancing, mask-wearing, etc.
When you opt to host events on online conference platforms, you get more options. Virtual events can provide your company with a broader reach and cost-effective options for getting optimum exposure for your brand.
Here are some advantages of hosting a virtual event as opposed to a physical one.
1. Wide reach
Your virtual event can be accessed easily via a smartphone or tablet in the comfort of people’s homes. You don’t need to consider transportation costs which is a concern for physical events.
Also, virtual events on good online conference platforms are a way for you to enhance your audience participation. The likelihood of dropouts is also reduced, and you will get a chance to welcome attendees who have only recently discovered your business.
There is little cost involved in planning a virtual event. Although preparation such as bolstering your presence online or doing some digital marketing is still necessary, you do not have to spend vast amounts of cash.
You are only required to choose from the vast array of online platforms that have been designed for these types of events. However, some investment may be involved, such as finding the right guest speakers and paying them to speak or host the event. Other than this, there isn’t much when it comes to financial investment.
There are plenty of videoconferencing platforms that can provide you with a high level of versatility. For example, when you are hosting a workshop, you can make it more engaging by integrating other presentation platforms.
There are numerous creative ways of using online resources at your disposal to host a lively and fruitful event for everyone. You may also utilize the same program to host your conferences or even a trade show. The choice is up to you.
4. Immediate feedback
If you have attended conferences or conventions in physical venues, you may have noted how feedback is collected after the event. At small-scale events, organizers will be handing out pieces of paper with several questions aimed at measuring the quality of the event. In some cases, you will be receiving an email days after.
In the case of online events, you will get instant feedback even during the event itself. It is easy to disseminate online surveys and gather measurable answers from your audience that you can use in the future if you want to enhance the experience for participants.
5. Wide-ranging networking opportunities
Your audience will appreciate that your virtual event provided them with an opportunity to connect with other people they wouldn’t have otherwise met.
In addition, at virtual events, you have the chance to increase your business leads and create potentially valuable and long-lasting partnerships with clients and even other businesses.
There are numerous advantages to hosting virtual events. For one, they are cheaper to organize and are more accessible to a broader audience. In addition, it is versatile and teeming with networking opportunities.
Although there is a degree of planning involved, the work is significantly lighter than planning a physical event. But in return, you will be getting invaluable resources that will benefit your organization.